Brand Identity & Packaging Design of Breathe

Breathe is a pioneering brand wholly committed to advancing respiratory well-being. Specialising in innovative medicines, their focus is on improving lives through effective solutions for various respiratory conditions. Upholding the highest quality standards, their products undergo stringent testing to ensure safety and efficacy.

RGB: 182, 255, 237

CMYK: 24, 0, 13, 0

Pantone #B6FFED

RGB: 182, 255, 237

CMYK: 24, 0, 13, 0

Pantone #B6FFED

Primary Colors

Concept Development

The incorporation of a minimal airwave within the logo of Breathe holds significant symbolism, emphasising the core essence of the brand, which is centred around promoting healthy breathing. The air wave serves as a visual representation of the vital element - air - and its connection to the brand's mission.

The wave-like form suggests a continuous, rhythmic flow, mirroring the natural and effortless process of inhaling and exhaling. This visual metaphor reinforces the idea that breathing is a fundamental and elemental aspect of well-being, encouraging customers to prioritise and be mindful of their respiratory health.

Packaging Design

The packaging adheres to a clean and uncluttered design philosophy. Minimal graphics, simple typography, and a restrained color palette contribute to an overall sense of freshness. The absence of unnecessary details reinforces the brand's dedication to simplicity and allows the focus to remain on the product itself.

Poster Designs that seamlessly blend bold aesthetics with a sense of tranquility.